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“One of 100” to celebrate the Maserati Quattroporte Zegna Limited Edition
After making its world debut at the 2013 Frankfurt and Geneva Motorshows, the exclusive Maserati Quattroporte, developed in collaboration with Ermenegildo Zegna in a limited series of only 100 cars, went into production to satisfy demand from the world’s most refined customers.
To celebrate the Quattroporte Zegna Limited Edition, which boasts a special finish in terms of color, materials and trim, quality and exclusivity that link the histories and traditions of the Maserati and Zegna brands, the two Italian companies are launching a tour of 4 international events starting from Shanghai in July 2014 and followed by New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015).
The concept of these events was conceived not only to present the Quattroporte Zegna Limited Edition to a selected audience of guests, but also to celebrate the partnership between the two Italian brands, both of whom are masters in craftsmanship and leaders of Italian excellence.
In exclusive locations carefully selected to display the uniqueness of this project, a special set-up will represent the Italian elegance, and within this context the Maserati Quattroporte Zegna will be the protagonist. The guests will be able to see the car, discover its details, experience firsthand the finish of its materials and become fascinated by the extraordinary result of this partnership.
To further complete the concept, the world famous Italian photographer Fabrizio Ferri has been invited to the event. He will involve 100 eminent personalities, around 25 for each of the selected locations, to capture shots of their hands. Ferri will create a special photographic set in the same space that hosts the event, and will take photographs of personalities whose hands are the instruments of their jobs. The selected protagonists, among whom there are musicians, chefs, athletes and artisans, will have their hands portrayed in pictures that tell the story of their use, their inner communicative value, and express the character of their owners.
The pictures will be put together to create the book “One of 100”, which will collect both the shots of the hands taken during the four events, and the interior and exterior details of the Quattroporte Ermenegildo Zegna Limited Edition, as well as of the owner’s collection. The book will emphasize the relationship existing between the details of the hands and those of the Quattroporte, the common value of what is “handmade” as a summary of artisanship, uniqueness, exclusivity and excellence, inner values and the DNA of the two brands. “One of 100” will be presented in Milan in the Spring of 2015.
As symbol of the importance of heritage and handmade work for the both brands, Maserati and Zegna will be the first two companies to support the restoration of the Fountain of Neptune, a monumental civic fountain located in the eponymous square, Piazza Nettuno, in Bologna, Italy.
NOTE TO THE EDITOR
Fabrizio Ferri began his career as a photojournalist in 1970 at the age of seventeen, taking photographs of Italy’s political life. He then shifted his attention to the fashion world, and moved temporarily to London in 1974 and to New York a year later. He soon became one of the most sought-after photographers, working for top fashion magazines as Vogue, Harper’s Bazaar, Marie Claire, Elle, Vanity Fair, Interview, GQ and Esquire.
Acclaimed internationally for his sophisticated yet pure vision, Ferri has photographed many iconic portraits of the last decades. He has captured Isabella Rossellini, Elettra Rossellini, Sophia Loren, Luciano Pavarotti, Sting, Madonna, Roland Petit, Monica Bellucci, Naomi Campbell, Julia Roberts, Charlize Theron, Beyoncé, Susan Sarandon, Jessica Lange, and Willem Dafoe among many others. Ferri has also authored adv campaigns for many leading luxury brands and corporations.
For his pragmatic creativeness and comprehensive world view, Fabrizio Ferri embodies the contemporary prototype of the “Renaissance Man”. As a young enterpreneur, he founded Industria Superstudio in Milan in 1983, and later opened its New York City outpost in 1991. With multifunctional studios and musical and digital research departments, Industria is the first full-service photographic complex of its kind.
MY EYE, taking place in fall 2014 in Rome, will be the first retrospective of his career.
Born in Rome in 1952 and based in Milan for several years, Fabrizio Ferri currently lives and works in New York City.
The Fountain of Neptune
The construction of the Fountain of Neptune was commissioned by the Cardinal Legate of the city, Charles Borromeo, to symbolize the fortunate recent election of Borromeo’s uncle as Pope Pius IV. The work was designed by the Palermitan architect Tommaso Laureti in 1563, with an over-life-sized bronze of the God Neptune on the top, executed by Giambologna,
The logo of the Maserati is based on the trident in this Neptune statue. In 1926 one of the Maserati brothers, the artist Mario Maserati, used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company given that Neptune represents strength and vigor; additionally the statue is a characteristic symbol of the company’s original home city.
Partners of “One of 100”: Bisol Winemakers in Valdobbiadene since 1542, Venchi chocolate since 1878, Venini.